Visual Identity

Digital Color Palette

Following web accessibility guidelines ensures that everyone, regardless of disability, will be able to use our websites. We have developed a web palette that meets WCAG (Web Content Accessibility Guidelines) standards and maintains consistency with the Dartmouth brand. When creating content for Dartmouth's websites, please adhere to the color palette and recommended text and background color combination examples below.

PRIMARY COLOR

pine green

Dartmouth Green
RGB: 0, 105, 62
#00693e

SECONDARY COLORS

In the secondary web palette we have added shades of gray, a useful addition for creating web content.

forest green color block

Forest Green
RGB: 18, 49, 43
#12312b

 

Snow white

Snow White
RGB: 255, 255, 255
#ffffff

 

midnight black

Midnight Black
RGB: 0, 0, 0
#000000

 

Web grey 1

Web Gray 1
RGB: 247, 247, 247
#f7f7f7

 

Web grey 2

Web Gray 2
RGB: 226, 226, 226
#e2e2e2

 

Web granite grey

Granite Gray
RGB: 66, 65, 65
#424141

Print Color Palette

The Guarini School color palette follows that of Dartmouth College. Below you will find the information for print versions of the primary and secondary color palettes. For the full palette, please visit the Dartmouth office of communications brand pages.

PRIMARY COLOR

pine green

Dartmouth Green
PMS 349
CMYK: 95, 0, 100, 50
RGB: 0, 105, 62

SECONDARY COLORS

Forest Green, Snow White and Midnight Black are our secondary colors, and their use is always paired with Dartmouth Green.

forest green color block

Forest Green
PMS 627
CMYK: 93, 33, 75, 75
RGB: 18, 49, 43

 

Snow white

Snow White
CMYK: 0, 0, 0, 0
RGB: 255, 255, 255

 

midnight black

Midnight Black
CMYK: 50, 50, 50, 100
RBG: 0, 0, 0